Janet Nudelman, the director of program and policy at the Breast Cancer Fund and co-founder of the Campaign for Safe Cosmetics, was quoted in a Cincinnati Enquirer article about the announcement:
“The Campaign for Safe Cosmetics congratulates P&G for taking bold and globally significant action to protect the health of its 4.8 billion consumers."
The Campaign for Safe Cosmetics has been urging companies to eliminate phthalates from personal care products since 2002, according to the Campaign's press release on P & G's announcement. Because of this pressure, many cosmetics companies have stopped using two dangerous phthalates, DBP and DEHP, but the industry has continued to widely use DEP in fragrance.
Advocates agree that as one of the largest consumer product companies in the world, Proctor & Gamble's decision is one step in the right direction.