Outside Magazine interviewed the co-owner of Clif Bar, Kit Crawford, about Lunafest, which features films by, for, and about women.
Established in 2000 by LUNA, makers of the Whole Nutrition Bar for Women, LUNAFEST is a traveling a film festival that strives to promote women filmmakers, raise awareness of women's issues and support nonprofit organizations. Today, Lunafest plays in more than 190 locations across the country and $656,000 has gone to the Breast Cancer Fund.
When Crawford is asked what was the original idea behind Lunafest, she responds:
"We were looking for a way to support women, and noticed that not only is there a synergy between women and film, but there is also a clear underrepresentation of women in the film industry. We wanted to support these gifted women by giving them a platform to tell their stories and fundraise for a great cause.
Lunafest was an opportunity for us to meet women where they were, and connect with them through storytelling—a key focus for women in film. The film festival is truly an empowering way for women to raise funds for the Breast Cancer Fund and local nonprofits, allows us to bring communities together, and supports the underrepresented women filmmakers."